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Marketing Plan

Michele Pompa

e-Pro, ABR, SSRS

Coldwell Banker

Marketing and Advertising Strategy

It all starts with understating the current real estate market. I understand the current comps, market + land values and adjustments that need to be made to price your home to get sold. At the same time, it’s my responsibility to give your property maximum exposure and sell for highest possible price.

My Commitment:

  • I will listen to all your needs and align my strategy to accomplish this
  • I won’t waste your time and always be very honest with you
  • I will always give you a comprehensive and competent analysis of your property based on current market values, analytics and trends
  • I will do everything in my power to get your property sold

My Marketing + Advertising Strategy:

  • Your home is unique and I will represent your property in this manner
  • Experience Worldwide Global Reach 3100 offices in 50 countries
  • Property Advertising in relevant media publications
  • Direct Mail – Fliers + Postcards
  • Distinctive Marketing Brochures – Custom tailored for your property
  • Digital Marketing
  • Exclusive online marketing strategy through Coldwell Banker Residential Brokerage 725 website partners.
  • Enhanced online branding on top Real Estate Websites: Zillow, Trulia, Realtor.com, Yahoo!, MSN, Homes.com, and Hotpads.com.
  • Measuring Results – Your Personalized Marketing Summary.  I will keep you informed of the Marketing Process
  • Marketing Search Engine – To maximize the potential for your home to be found online.
  • Utilizing my focused Social Media Marketing
  • E-Flyers to all agents in the MD & DE market
  • Advertising – Printed Local Ads
  • Show Perfect – I will stage your property for optimum effect
  • Professional Photography
  • Hosted Caravan  + Brokers Open House for maximum Agent exposure
  • Public Open House + Private Showings
  • I will use my negotiating skills to achieve the highest possible price
  • You will get exceptional results. This is my commitment to you.





Michele Pompa
6405 Coastal Highway, Ocean City, Maryland 21842, USA
Telephone: 443.497.1313